We are dedicated to becoming a champion for change in our industry and Forever New Conscious holds us accountable to our commitments, while empowering you to make better shopping choices.
We are committed to increasing our use of responsible fibres, which have a lower environmental impact compared to traditional fibres.
We love using cotton for staple pieces
More Sustainable Cotton
Loved for its soft, breathable, and durable properties, cotton is the most widely produced natural fibre in the world. More sustainable cotton is grown or produced in a way that reduces the environmental impact compared to conventional processes.
BETTER COTTON
Forever New is a proud member of Better Cotton™. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce the use of the most harmful chemicals, and respect workers’ rights and wellbeing.
LINEN
Linen originates from the flax seed plant, often grown in Europe. The flax seed plant requires minimal fertilizers and pesticides to grow, and as such is often considered a preferred natural fibre. A comfortable, airy fabric, linen is known for its breathable nature and luxe look. At Forever New we love linen, and we reach for it often through the warmer months of spring and summer.
RAMIE
Ramie originates from the nettle plant. Often compared to linen, ramie is a natural fibre with premium appeal. Naturally breathable and with a lustrous finish, this fibre is quickly becoming a favourite at Forever New.
Find recycled polyester in our dresses & coats
POLYESTER
Polyester is a synthetic fibre, derived from non-renewable sources. When washed, polyester can shed microplastics into our oceans, damaging our marine life. Polyester is light, strong, and durable. Our preference is to use recycled polyester wherever possible.
RECYCLED POLYESTER
Recycled polyester is derived from existing plastic material such as water bottles and textile waste, which helps to reduce the reliance on raw materials and non-renewable sources. Forever New purchases recycled materials from suppliers certified through the Global Recycled Standard, however recycled polyester can also shed microplastics.One solution to this, is the Guppyfriend, a laundry bag that protects garments and filters microplastic fibers from synthetic textiles while they’re in the wash. Using this bag can help reduce the number of microplastics that end up in our oceans.
RECYCLED METAL
Recycled metals are similar to our recycled fibres, in that they reduce reliance on virgin materials. Using reclaimed metals means waste that might end up in landfill is given a new life. You can find recycled metal in some of our jewellery and these items are certified to the Recycled Claim Standard (RCS).
RECYCLED PLASTIC
Select sunglasses in our Accessories range are made using a recycled plastic material called polycarbonate. Stronger and lighter than other types of plastic, this material is resilient to impact and is commonly used to make frames for optical glasses and sunglasses. Post-consumer polycarbonate is recycled into new items, which reduces reliance on raw materials and non-renewable sources.
Cellulose fibres start their life as wood pulp, which then gets dissolved in a solvent and processed into the cellulosic fibres we make garments with. The most common of these fibres, most of which you’ll find in your wardrobe, are viscose, rayon, modal and lyocell.
Each is produced with a slightly different method, but the common thread is that all the methods used require chemicals and energy. So, you can say that the environmental concern here is two-fold; this fibre requires wood as its source, and its methods of production are considered chemical and energy intensive.
POLYESTER
Polyester is a synthetic fibre, derived from non-renewable sources. When washed, polyester can shed microplastics into our oceans, damaging our marine life. Polyester is light, strong, and durable. Our preference is to use recycled polyester wherever possible.
RECYCLED METAL
Recycled metals are similar to our recycled fibres, in that they reduce reliance on virgin materials. Using reclaimed metals means waste that might end up in landfill is given a new life. You can find recycled metal in some of our jewellery and these items are certified to the Recycled Claim Standard (RCS).
RECYCLED PLASTIC
Select sunglasses in our Accessories range are made using a recycled plastic material called polycarbonate. Stronger and lighter than other types of plastic, this material is resilient to impact and is commonly used to make frames for optical glasses and sunglasses. Post-consumer polycarbonate is recycled into new items, which reduces reliance on raw materials and non-renewable sources.
Learn more about our responsible fibres and how we are tracking on our sustainability journey here.